The success of the NFL’s debut on Netflix has been so overwhelming that Netflix has already sold out all advertising space for this year’s 2025 Christmas Day broadcast. The streaming giant’s Christmas Day NFL smashed records with over 24 million viewers. Despite a few technical hiccups, Netflix proved that streaming and the NFL make a winning combination. The big question now? Can they keep this championship momentum going?

Following the disappointing Jake Paul–Mike Tyson event earlier in the year, which had raised questions about Netflix’s ability to deliver on big live sports moments, this looks like a good year for them. The streamer has announced that it has wrapped up a strong upfront in the U.S., closing deals with all major ad groups and many agencies.

Ad commitments more than dou

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