Co-conspirators will recall Sadiq Khan’s grand “Let’s Do London” campaign – the taxpayer-funded bid to lure in tourists by “ highlighting the city’s distinctive and diverse visitor experiences. ” That ran from 2021 to 2024. It came with a hefty price tag…

According to an FOI response, over three years the campaign received £17,570,666. For that you could:

Hire 566 new nurses.

Hire 478 Met Police officers.

Buy 55 , 428 Ultra Covert Body Armours

The campaign funded hundreds of ‘cultural’ events such as showing free films in Trafalgar Square, ‘bringing’ the Northern Lights into the Square Mile and various pop-up theatre, circus, dance and music performances. Guido doubts these events were the main draw for visitors, rather than London simply being one of the world’s to

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