Apple is expected to introduce the iPhone 17 lineup Sept. 9, with preorders Sept. 12 and the first units arriving Sept. 19, according to multiple reports that track the company’s long-standing September release cadence.

Apple has not announced the event, but carrier planning documents and informed analysis point to the Sept. 9 date, which aligns with Apple’s recent pattern of unveiling new iPhones in the week after Labor Day, typically on a Tuesday. Invitations to the press commonly arrive about two weeks beforehand, often around 11 a.m. ET, a timeline several outlets say would put the invite drop Aug. 26. Apple’s keynotes usually begin at 1 p.m. ET.

If the schedule holds, customers can expect Apple to open preorders the Friday after the keynote and ship devices the following Friday, a

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