The Trump administration is set to spend up to $50 million on a wave of taxpayer-funded PR amid the torrent of negative coverage dogging his Homeland Security Secretary Kristi Noem.

A planning forecast record posted this week by the Department for Homeland Security (DHS) pledges $20 million to $50 million as an “International Campaign Follow-on” to the “Stronger Border, Stronger America” ads that have starred Noem.

A DHS spokesperson told the Daily Beast that the spending on the campaign is not related to coverage of Noem.

Since being appointed Trump’s DHS secretary, Noem has been skewered over her cosplays and photo-ops promoting Immigration and Customs Enforcement and Trump’s hardline deportation agenda.

That mockery has reached a fever pitch with the latest season of South Park, w

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