If you've ever thought, "Maybe I just need another offer," you're not alone. Many entrepreneurs, especially in service-based businesses , get stuck in the cycle of adding more services and more packages to try to capture different types of clients or boost cash flow quickly.

Unfortunately, more offers is rarely the answer.

The allure of adding more

It makes sense in theory to add a new offering — if you add another offer, surely that widens your net, right? You figure you'll meet more people where they are, increase chances of conversion and maybe bring in more recurring revenue.

But instead, if you're adding offers too frequently and too quickly, your marketing becomes diluted and confusing to your audience. Your average consumer may end up spending more time trying to decide what t

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