The Giants broke “Hard Knocks.”

The 2024 offseason version of the longstanding HBO show followed Big Blue and offered up loads of viral moments that NFL Films now understands were too successful.

“When that one or two clips about [former Giants running back] Saquon [Barkley] got removed and isolated and blew up on social media, and as we’ve seen, have taken on a life of their own, that certainly gives people pause in the NFL and in every other walk of life about doing these sorts of shows,” Keith Cossrow, the head of content, told Sports Business Journal .

“It’s funny, we all want to go viral, right? Not for the wrong reasons, but it’s a measure of success in the world we live in today. But it can also go in directions that nobody can predict.”

Among the more successful portions of t

See Full Page