Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans - or brands that are seeking a ride on what has become an enormous economic tailwind.

On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.

Stream Connecticut News for free, 24/7, wherever you are. WATCH HERE

Taylor Swift and Travis Kelce are major couple goals. The pop icon appeared with her boyfriend Travis Kelce and his brother Jason on their podcast “New Heights” on Wednesday.

The reason? Swift's ability to generate buzz and draw dollars.

Swift’s tour appearances have become economic e

See Full Page