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Bag charms are back in a big way, and they’re converting even the most simplistic dressers to a maximalist aesthetic. From the runway to social media to street style, this undeniably fun accessory seems to have everyone in a chokehold.

The handbag add-ons saw their first big resurgence when hashtag “birkinify” began trending on TikTok in 2024. Users were seen adorning their purses — Hermès Birkin or other — with charms, keychains, twillies and beads. And just when the craze got a whisper of dying down, Labubu -mania entered the chat, welcoming bag charm revival 2.0.

Bag charms are back in a big way, and they’re converting even the mo

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