OAKLAND, Calif. - Ulta Beauty and Target have "mutually agreed" to close the mini-Ultas inside Target stores next year.

The two companies announced the news in a press release.

Why are Ulta and Target ending their partnership?

What we know:

The companies said they will not renew the shop-in-shop partnership when the current agreement ends in August 2026. Guests with linked rewards accounts will continue to earn Ulta Beauty Rewards on eligible Ulta Beauty at Target purchases until then.

READ MORE: Kodak says there's 'substantial doubt' it can stay in business

What we don't know:

Neither company offered a reason for the split.

By the numbers:

Ulta is currently in 600 of Target’s roughly 1,980 stores, with 13 in the Bay Area, according to a Target spokesperson.

The mini-Ulta st

See Full Page