A line of shoppers stretched outside Burlington’s new west Amarillo store Friday morning, Aug. 15, some arriving well before the doors opened to claim gift cards and be among the first inside. Moments after a ribbon-cutting ceremony, customers streamed into the former Conn’s HomePlus building on South Soncy Road, greeted by rows of neatly stocked aisles and bright “Deals. Brands. WOW!” signs.

The new location at 2510 S. Soncy Road, next to Home Depot and near Westgate Mall, joins Burlington’s existing store at 2201 S. Western St., which will remain open. The 30,000-square-foot store is consistent with Burlington’s typical footprint and was prepared in just 10 days — a turnaround store manager Mark Mulanax said reflects the company’s streamlined approach to transforming vacant retail space

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