TUSCALOOSA, Ala. -- Kylan Darnell became an overnight celebrity in the TikTok niche that documents the glitzy, ritualistic recruitment process for sororities. As a 21-year-old rising senior four years later, she's taking more of her sorority life offline. Darnell has until now been the embodiment of RushTok, a week-long marathon that has teens at schools around the country meticulously documenting their efforts to land a cherished spot in a sorority during the colorful, girly and enigmatic recruitment process known as rush week. Reactions to the content that once catapulted her to fame — depicting her life as a Zeta Tau Alpha member at the University of Alabama — had become so negative that it was affecting her mental health, she said. “This year it was just like a whole different level of
RushTok backlash: Why sororities aren't letting prospects post

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