Newark Alliance, Invest Newark and the city’s Arts and Education District have launched “Experience Newark: Festivals & Flavors,” an initiative designed to connect attendees of major cultural events and festivals to Newark’s restaurant and nightlife scene.

“Experience Newark” features themed itineraries pairing performances and events with nearby dining options and specials, encouraging visitors to take advantage of everything Newark has to offer as they attend downtown events.

This new campaign will run for the entire summer, alongside summer festivals such as the Prudential North to Shore Festival, through Monday, Sept. 22.

“There’s this problem where people come to Newark for work, or they go to the Prudential Center, but then they don’t know what to do here,” said Evan Weiss, Chief

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