The vast majority of college football coaches carve out a little time during each week of the season for a radio show. Bill Belichick is not among the vast majority of college football coaches.

Via Reuters, North Carolina explained in a release on Friday that the program, previously known as Mack Brown Live , will be named Carolina Football Live going forward. Also, Belichick will appear on the first episode only , before the first game of the season.

The development comes a year after Belichick was overexposed in the media, from radio appearances to podcast appearances to TV appearances. He seemingly didn’t say no to any payday that was offered to him.

Now, he’ll revert to saying as little as possible.

Appearing instead, to little surprise, will be Michael Lombardi, Belichick’

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