Les Huisman

Les Huisman

“It was one of the first times I tasted one of these wines with a customer. It was ten in the morning.”

The Wisconsin wine distributor and importer Les Huisman was tasting an Alpine wine with a customer of Block 34, the wine company Les was the owner and operator of.

“And the customer said, ‘Wow! This is a breakfast wine!’

“And I knew immediately what he meant by that. Not that I drink a lot of wine for breakfast, but that the wine was refreshing and bright, like when you take a bite of a nectarine and it’s not quite ripe — where it’s sweet and tart at the same time and really fresh and so alive. And that’s what I get from a lot of these wines, especially the whites. That streak of liveliness that runs through them. ‘Breakfast wine’ was that Aha! moment for me.

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