Never judge a book by its cover — unless it's a comic book, then please judge away. When you pick up a title from Marvel or DC Comics, the cover makes all the difference. It holds the ability to sell you the book in an instant, or it could be the equivalent of garlic to a vampire if it looks about as boring as two tree branches locked in a staring contest. The cover needs to convince you that what you're about to page through is both a must-read and must-buy experience.
Publishers understand the importance of covers, hence using different approaches like wraparound covers, foil variants, and embossed designs. While these add a visual impact and collector's appeal, it only works if the cover asserts itself as iconic. Now, the question is, how does one determine that? That's easy — you look