Formula 1 has had an on-and-off presence in the United States since its inaugural season in 1950, but it took a global pandemic and a Netflix docuseries to finally crack the long coveted market.

Why? Well, McLaren Racing CEO Zak Brown thinks there are a few different reasons.

Zak Brown reveals reasons behind America’s Formula 1 reluctance

Formula 1 has been chasing a dedicated American audience for decades. Back in 1950, when the sport was putting together its first ever World Championship, there was only one non-European event worthy of inclusion on the schedule: The Indianapolis 500.

But that belied an ongoing issues with F1 in the US: It often carried with it major misunderstandings about the American audience, often seeing it more as a token than as a truly engaged fanbase.

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