James Bond legend Joe Caroff has died aged 103.

The unsung hero of the iconic film franchise was a largely unknown graphic designer who created the iconic 007 gun logo, as well as film posters for West Side Story and The Beatles movie A Hard Day’s Night.

His sons Peter and Michael Caroff told the New York Times that he died in hospice care at his Manhattan home on Sunday, just one day before his 104th birthday.

In 1962, he was asked to create a letterhead for a publicity release linked to Dr. No, which was the first Bond film.

Speaking to James Bond In The Making back in 2021, Caroff recalled: ‘[United Artists executive David Chasman] said, “I need a little decorative thing on top”.

‘I knew [Bond’s] designation was 007, and when I wrote the stem of the seven, I thought, “That looks li

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