Joe Caroff, the prolific graphic designer who created the iconic 007 pistol logo for the James Bond movies, died in New York on Sunday, the day before he would have turned 104. Caroff’s instantly recognizable logo was created for the first James Bond film, 1962’s Dr No. “I knew [Bond’s] designation was 007, and when I wrote the stem of the seven, I thought ‘That looks like the handle of a gun to me’. It was very spontaneous, no effort, it was an instant piece of creativity,” the designer said of his creation. In a 2022 documentary he noted, “I knew that 007 meant license to kill; that, I think, at an unconscious level, was the reason I knew the gun had to be in the logo.” Caroff was paid $300 for the classic logo, which has been used ever since in Bond films and merchandise, and received n

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