Most people think of California for surfing. But surfers can be found from Wisconsin to Texas on lakes, rivers and even man-made water parks.

The walls of EOS Surf & Outdoor Lifestyle Shop are lined with T-shirts depicting waves and surfing and boxes of skate shoes and sandals. The back of the shop displays surfboards and skateboards. And a TV behind the checkout counter plays videos of surfers riding the waves.

The store has all the trappings of a surf shop in California or Hawaii. But it caters to the surfers who catch waves on Lake Michigan from Sheboygan, Wisconsin.

Sheboygan has had a rich surf culture for more than half a century, and local tourism leaders eventually branded it “Malibu of the Midwest,” claiming the title of freshwater surfing capital of the world.

“It’s not w

See Full Page