MSNBC is undergoing an extreme makeover: Upon its split from NBC News, the cable network will be rebranded as My Source News Opinion World ( MS NOW ). Related Stories

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The change comes as Comcast spins off its cable networks — including CNBC, E!, Golf Channel, Oxygen, Syfy and USA Network — all of which are now part of a new company, Versant, and as MSNBC untethers itself from NBC News.

“During this time of transition, NBCUniversal decided that our brand requires a new, separate identity,” MSNBC president Rebecca Kutler said in a memo Monday morning. “This decision now allows us to set our own course and assert our i

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