MSNBC is preparing for a major shakeup this year as it separates from NBC News and rebrands under a new name: MS NOW, short for My Source for News, Opinion, and the World.

The change comes as Comcast spins off most of its cable channels into a new company called Versant, a move set to take effect later this year. NBCUniversal will retain its broadcast network, streaming services, and other key properties, along with the iconic peacock logo. Versant, meanwhile, will redesign logos for several of its cable brands, including MSNBC, Golf Channel, and CNBC.

MSNBC President Rebecca Kutler announced the rebrand in an internal memo, calling it a step toward independence.

“This new branding underscores our mission: to serve as a destination for breaking news and best-in-class opinion journalism,

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