MSNBC is officially getting a new name.

The cable network announced on Monday (August 18) that it will be rebranded as My Source News Opinion World , shortened to MS NOW , later this year. The change comes as the channel prepares for its spinoff from Comcast and drops the iconic Peacock logo.

MSNBC will become part of a new company called Versant , led by Mark Lazarus , which will also oversee other Comcast cable networks.

The rebrand marks the end of MSNBC’s longtime connection to NBC News , which had been its sister outlet since the channel’s 1996 launch.

In a memo to employees , MSNBC President Rebecca Kutler explained, “During this time of transition, NBCUniversal decided that our brand requires a new, separate identity. This decision now allows us to set our own co

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