MSNBC announced on Monday that it would change its name to MS Now later this year.

The name stands for My Source News Opinion World. This rebrand is part of a move by MSNBC parent company Comcast that began last November to spin off cable television networks. Comcast also owns CNBC, NBC Sports, Telemundo, and NBC Local Stations.

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“This name further underscores our mission: to serve as your destination for breaking news and thoughtful analysis and remain the home for the perspectives that you’ve relied on for nearly 30 years,” MSNBC said in a statement.

“You might be wondering, why is this change happening

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