So long, MSNBC, hello MS NOW. In what is the clearest indication of a separation between NBCUniversal and the soon-to-be-spun-off cable networks empire forming Versant , cable news network MSNBC will be dropping the NBC in its name and will be rebranded to My Source News Opinion World or MS NOW.

Versant CEO Mark Lazarus informed employees of the name change on Monday morning, saying that the “new name underscores the brand’s mission to serve as the destination for domestic and international breaking news and the best-in-class opinion journalism.”

The change to MS NOW will not happen immediately, but it will take place within the next few months once the separation between Versant and NBCUniversal is complete.

In addition to the name change, a new logo was also unveiled for MS NOW, whi

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