A$AP Rocky has always been one of rap’s great stylists. It doesn’t naturally explain itself in the music the way iconic rappers like Cam’ron or Project Pat might. The act of rapping doesn’t inherently exude the buckets of charisma he has. Instead, he embodies the intangible idea of ‘cool.’
He’s telegenic by nature, informed by his lavish tastes and eye for aesthetic. Rocky can simultaneously wield Harlem World Mase and Max B croons with gleaming grills and an affinity for codeine that places him in Houston. Streetwear and designer work hand in hand. Clams Casino atmospheric grays, glitches and deafening bass alters the complexion of how we understand luxury rap. The confidence and free-spirited nature made A$AP Rocky feel massive when he first came out.
Rocky’s self-assured taste eventua