In a world where every click can turn into a purchase and every story into a strategy, brands are restless. This week, the market is shaken by launches that promise to redefine categories, campaigns that break the mold, and movements that reveal where consumer desire is headed.

Here at Zoom on the Market, each week we'll focus on what's happening—and what's coming—in the world of marketing, advertising, and consumerism. Because understanding what's new isn't just about being informed: it's about anticipating.

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Oreo® Guava Delights seeks to connect with the Venezuelan flavor

The Mondelēz portfolio brand announced the launch of its new limited-edition Oreo® “Guava Delights” cookie. For this new special edition, the traditional vanilla cookie is combined with guava-flavored

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