Vail Resorts announced it is rolling out a new deal offering 50% off lift tickets.

The company unveiled “Epic Friend Tickets,” a new benefit for 2025/26 season-long Epic Pass holders. Those with an Epic Pass, an Epic Local Pass, an Epic Military Pass, or a Northeast Value Pass will receive 6-10 Epic Friend Tickets, depending on when they purchased their pass.

Epic Friend Tickets provide 50% off lift tickets at the company’s 37 North American resorts.

“We will always give the best deal to our pass holders who commit to skiing with us ahead of the season,” Vail Resorts CEO Rob Katz said in a prepared statement . “That said, we know not everyone can plan ahead, so if you don’t have an Epic Pass, the next best thing is knowing someone who does.”

Replacing, and upgrading, Veil Resorts’ ol

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