(Photo Cred: Utah Athletics)

SALT LAKE CITY —College sports have officially crossed into the revenue sharing era — and the first steps look more like chaos than clarity. Utah athletic director Mark Harlan and Jason Greco, Utah’s executive senior associate athletic director for governance and brand strategy, fielded questions in a town hall ahead of Fan Fest over the weekend.

It’s an entirely new landscape without much coherence, even with the sweeping new rules that went live on July 1.

Together, they offered a candid look at how the Utes plan to navigate their piece of the House Settlement.

In the new rev-share era, Utah’s goals remain the same

Utah’s move from the collapsing Pac-12 to the Big 12 provided financial security. The Big 12’s upcoming media rights deal (2025–2031) is wor

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