Monica Freedman has been named chief direct-to-consumer officer at Veronica Beard , reflecting the brand’s commitment to strengthening its DTC channel and creating elevated experiences for their customers around the world.

In her new role, she will shape the strategic direction, growth and performance of the company’s global DTC business.

Most recently, Freedman led the launch of Khy, Kylie Jenner’s drop-based DTC fashion brand. Earlier, she was vice president and general manager of digital omnichannel at Alo Yoga, prior to which she was head of digital product, consumer and store experience at Restoration Hardware.

Throughout her roles, she has developed expertise in digital marketing, analytics, site design, merchandising and a strong focus on the consumer experience.

At Veronica

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