Clean beauty brand Tower 28 will launch exclusively at Sephora Middle East this month, marking the California-based company’s entry into one of the world’s most lucrative beauty markets. The brand, which specializes in products for sensitive skin, will roll out across all 55 Sephora stores in the GCC region starting Aug. 26 online and Sept. 8 in stores.

“We’re so excited to introduce Tower 28 to the Middle East through Sephora,” said founder and chief executive officer Amy Liu.

The Middle East launch represents a significant milestone, bringing its sensitive skin-focused philosophy to a region known for its sophisticated beauty consumers and strong appetite for high-performance products.

Bringing Tower 28’s signature “good clean fun” philosophy to one of the world’s most beauty-savvy ma

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