MSNBC announced on Monday (August 18) that the network will be rebranded as My Source News Opinion World, or MS NOW, later this year as part of its separation from Comcast. The network will also be getting rid of its famous Peacock logo.

The change comes as MSNBC and other Comcast cable networks are set to spin off into a separate company, Versant, led by Mark Lazarus. In addition to MSNBC, CNBC, Golf Channel, GolfNow, and SportsEngine will also be joining Versant and all will be losing the iconic Peacock logo.

“The peacock is synonymous with NBCUniversal, and it is a symbol they have decided to keep within the NBCU family,” Versant CEO Mark Lazarus wrote in a company-wide memo Monday morning, per Axios.com .

He added, “This gives us the opportunity to chart our own path forward, c

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