Guy taking drug pill. Young people is having fun in night club with colorful laser lights. getty

The conversation around drugs has long been framed by cost. Policymakers calculate the billions lost every year to productivity gaps, hospitalizations, law enforcement and incarceration. The U.S. alone spends an estimated $193 billion annually dealing with the fallout of illicit drug use, according to the National Institute on Drug Abuse.

Yet there is a blind spot. People do not only use drugs because of the usual suspects: trauma, poverty or pathology. They also use them because they feel good. Pleasure. Connection. Belonging. A stronger sense of self.

There is an old joke that goes: “Do you know what’s the problem with drugs? That they feel too good.” And it is spot on. Ignoring th

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