MS Now: A Surprisingly Elegant Rebrand

Colby Hall Aug 18th, 2025, 1:59 pm

Courtesy of Versant

Media rebrands usually stink. Quibi. Tronc. Syfy. The graveyard is crowded with names that sounded bold in the boardroom and ridiculous everywhere else, which is why MSNBC’s new identity as MS Now feels like such a surprise. It’s not perfect. It’s not thrilling. But it’s… smart.

Start with the basics. NBC executives wanted the “NBC” part gone from the name. Why? Well, the corporate overlords are spinning off cable networks into a separate entity called Versant. And the NBC brass likely didn’t want the Peacock dragged into partisan food fights every time a primetime host calls out President Donald Trump . Comcast brass have long wanted some daylight between NBC News and the left-leani

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