LOS ANGELES — More than 40 years after Los Angeles produced the most financially successful Olympic Games in history, the 2028 Summer Olympics will feature a new advertising revenue path for the Games.
In an Olympic first, venues used for the 2028 Olympics and Paralympics will be allowed to have corporate sponsor names after LA28 and the International Olympic Committee came to a tradition-bucking agreement. Copy article link
kAmw:DE@C:42==J[ E96 x~r 92D D@F89E E@ =:>:E 4@CA@C2E6 :?7=F6?46 3J <66A:?8 G6?F6D 7C66 7C@> 25G6CE:D:?8] |2;@C DA@?D@CD 2C6 DE:== F3:BF:E@FD 2E E96 v2>6D[ H96C6 @?=J ':D2 4C65:E 42C5D 2C6 2446AE65 2?5 r@42\r@=2 AC@5F4ED >@?@A@=:K6 E96 4@?46DD:@? DE2?5D[ 3FE G6?F6D 2?5 7:6=5D @7 A=2J 92G6 C6>2:?65 4@>>6C4:2=\7C66] %96 EC25:E:@?2= 4=62? G6?F6 A@=:4J 92D 7@C465 {]p] @