EXCLUSIVE: As a comic whose life changed when clips took off on TikTok — someone who went from performing on the back of a truck to selling out the nation’s largest venues in the span of a couple years — Matt Rife is often asked what advice he’d give to those looking to make a mark online.

Recently, however, he’s admitted that he has no idea. Even more striking is the statement ( made on TikTok ) that he no longer posts much on the platform that made him famous, as he no longer feels he can rely on TikTok to boost his business.

“My only advice…is, you’re so f*cked. There’s nothing you can do whatsoever,” Rife said. “It is so one million percent out of your control now… [The algorithm] changes so much…You can build a fan base on social media — it’s great — but it’s getting harder and

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