The Radio Television Digital News Association (RTDNA) has awarded KNAU Arizona Public Radio a National Edward R. Murrow award for excellence in writing.

The Murrows are among the most prestigious awards in the broadcasting world and “demonstrate the spirit of excellence that Murrow set as a standard for the profession of broadcast and digital journalism,” according to RTDNA.

KNAU’s win is for a feature story by science and technology reporter Melissa Sevigny about the 80 th birthday of the iconic Smokey Bear. The figure is among the most recognizable in the history of advertising for his catchphrase, “Only YOU can prevent wildfires.”

For generations Smokey Bear has imparted a message of responsibility with fire in the woods. But as forestry science has evolved, some in the wildfire co

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