Conscious , the UK’s leading digital marketing agency for law firms, has appointed seasoned PPC specialist Alona Mackay as its new Head of Paid Media, reinforcing its commitment to delivering high-performing, tailored advertising strategies for the legal sector.

With over 20 years’ experience in PPC and a proven track record in legal lead generation, Alona has supported Conscious on a consultancy basis for more than a decade. She now joins in a full-time role to lead the agency’s paid search and social advertising strategy.

Alona says, “Paid advertising plays an essential role in helping law firms generate quality leads and build predictable pipelines.

“We work closely with firms to test, track, and optimise campaigns that deliver results, whether that’s for high-value services like fam

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