Robinhood (HOOD) has partnered with Kalshi, a Commodity Futures Trading Commission (CFTC)-regulated and blockchain-based prediction market, to let users trade on the outcomes of NFL and college football games.

The betting market will be available through Robinhood's Prediction Markets Hub, available across the U.S. through Kalshi, the popular trading platform said in a blog post on Wednesday.

"Customers can now trade on the outcomes of the most popular pro and college football games, including all regular season pro matchups, and all college Power 4 schools and independents," according to the post.

Robinhood is positioning the move as an alternative to traditional betting platforms. Rather than routing through sportsbooks, these trades are executed on Kalshi’s federally regulated exchan

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