Jesse Collins Entertainment has tapped veteran executive Seth Dudowsky to head sports & live content at the company. Dudowsky joins JCE from the National Football League (NFL), where he most recently served as head of music.

As the NFL’s lead executive for the Super Bowl Halftime Show, Dudowsky partnered closely with Roc Nation and Jesse Collins Entertainment to craft memorable performances — some of the most-watched broadcast moments in history — including last year’s Emmy-nominated set from Kendrick Lamar, as well as Netflix’s first Christmas Day Halftime Show, the Emmy-winning “Beyoncé Bowl.”

“We had the pleasure of working closely with Seth during his tenure at the NFL and we are thrilled that he has joined JCE to lead the charge as we continue to expand our presence within sports

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