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Shoes are a conversation topic on everyone’s mind, including Grace VanderWaal.

The Grammy-nominated singer-songwriter was tapped for Steve Madden’s fall 2025 campaign titled ‘Everyone Has Something to Say About Shoes.’ The campaign explores fashion, identity and self-expression through four vignettes set in cafes with VanderWaal in the center. Each video in the series centers on quick and witty dialogue, immersive storytelling and, of course, the stand-out footwear offerings Steve Madden is bringing to the table for the fall 2025 season.

The new line incl

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