Over the last decade, the content creator landscape has changed tremendously. From legacy platforms to burgeoning social media sites, what it means to influence and be influenced has been redefined completely.
Curating and maintaining relevance is no easy feat in any industry, but it can be especially daunting online, where people’s attention spans are a finite resource that’s hard to capture and even harder to keep.
So, when we see creators who cannot only create viral moments but also turn them into growing communities and lucrative careers, we take notice. Social media content creation is a notoriously tough industry to find stability in, and even more so for Black creators who have to fight against systemic exclusion when it comes to brand partnerships, sponsored deals, and represent