In recent years, TikTok has become a powerful platform for Black-owned businesses to showcase their products and connect with a broader audience. According to data, 64% say a meaningful portion of their business’s success and growth is attributable directly to TikTok marketing efforts. With its algorithm, TikTok has become a vital space for entrepreneurs to build brand awareness and drive sales.

For Black-owned businesses, this translates into opportunities for visibility and growth that may not have been as accessible through traditional marketing channels. “TikTok became the launching pad I never knew my business needed,” said Felicia Jackson, CEO and Founder of CPR Wrap. “I had made the decision to close my business when my daughter told me to post on TikTok. I told my story of almost

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