Cracker Barrel is responding to significant backlash regarding its recent redesign and logo change. The 56-year-old restaurant chain, established in 1969, issued a statement on its website on Monday, acknowledging the strong feelings expressed by its customers. "If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices," the company stated.

The controversy began after Cracker Barrel announced plans to modernize its restaurant and retail spaces. This includes a shift from its traditional Southern country store aesthetic to a more contemporary design. The new logo, which removes the image of the beloved character Uncle Herschel, has drawn criticism for being perceived as generic and lacking character. The updated branding features just the words "Cracker Barrel" against a yellow barrel outline, omitting the phrase "old country store."

Cracker Barrel CEO Julie Felss Masino previously discussed the need for a refresh during an appearance on "Good Morning America." She emphasized that while the restaurant's appearance is changing, its core identity remains intact. "The soul of Cracker Barrel's not changing — the rocking chairs are still there, the fireplace is there, the peg game — all the things that make Cracker Barrel Cracker Barrel," Masino said.

Despite the company's reassurances, many customers took to social media to express their dissatisfaction. Some critics described the new logo as "soulless" and "bland," while others voiced concerns that the changes detract from the classic American feel that has defined Cracker Barrel for decades. Following the backlash, the company's stock price fell by as much as 13% last Thursday.

In its statement, Cracker Barrel reiterated its commitment to its foundational values of hard work, family, and scratch-cooked food. The company assured customers that beloved elements of the dining experience, such as rocking chairs, warm fireplaces, and peg games, will remain. "What has not changed, and what will never change, are the values this company was built on when Cracker Barrel first opened in 1969," the statement read.

Cracker Barrel also confirmed that Uncle Herschel will continue to be featured on menus and road signs, stating, "He's not going anywhere — he's family." The company emphasized that while the redesign may be making headlines, its primary focus remains on providing quality food and service. "At the end of the day, our promise is simple: you'll always find comfort, community, and country hospitality here at Cracker Barrel," the statement concluded.

As Cracker Barrel navigates this transition, it has committed to listening to feedback from both guests and employees, stating, "We know we won't always get everything right the first time, but we'll keep testing, learning, and listening." The restaurant chain aims to maintain its loyal customer base while appealing to a new generation of families.