The shop-in-shop partnership between Target and Ulta Beauty was allegedly doomed by rampant theft of the cosmetics company’s pricey products — including at least $10,000 a month at one store.

The retail giants last week announced that they’ve “mutually agreed” to terminate their union — where Ulta’s popular makeup items were sold at 610 Target locations around the country.

Execs from both companies lauded the “synergy” they enjoyed after joining forces in 2021, but many claiming to be current and former Target workers flooded Reddit to allege that shoplifting was the real culprit behind the partnership’s demise. 4

“The amount of theft is f–king insane. I could be wrong but at least 10k a month in theft,” one purported Target worker in the unnamed store posted on Reddit earlier

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