On the eve of ESPN ‘s long-anticipated direct-to-consumer streaming launch, Disney has added two key lieutenants to senior entertainment and ESPN exec Adam Smith’s team.

Smith, a YouTube and Google vet who came aboard a year ago as Chief Product & Technology Officer of Disney Entertainment and ESPN, has already made an internal announcement about the hirings. One of them is Tony Donohoe, who was most recently an exec at Walmart and will focus on ad platforms in his Disney role. The other is Erin Teague, who has worked for companies like Google and Morgan Stanley and will specialize in product management.

ESPN’s direct-to-consumer service launches Thursday, along with an enhanced version of its app. The service offers access to 12 of the company’s linear networks along with ESPN+

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