NASCAR’s second-tier series is gearing up for a major change. Starting January 1, 2026, O’Reilly Auto Parts will take over as title sponsor, replacing Xfinity after more than a decade. The deal includes a fresh media push with The CW Network, aiming to energize longtime fans. But not everyone’s on board, Kevin Harvick is raising eyebrows and calling for a permanent rebrand that goes beyond just another name swap.

The series began in 1982 as the Budweiser Late Model Sportsman, a gritty stage for rising stars. By 1984, it became the Busch Series, a name fans loved and linked to future Cup legends like Kyle Busch and Joey Logano. In 2008, Nationwide took over, spotlighting young talent like Brad Keselowski. Then came Xfinity in 2015, bringing a tech-savvy vibe while keeping the series a laun

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