The “ lipstick index ”— aka the idea that people will splurge on small luxuries when big ones feel out of reach — is alive and well, and Louis Vuitton just made it official. On August 25, the famed fashion house will launch its first-ever makeup line, featuring lipsticks stamped with the LV monogram.

Sure, they’re $160 each — but compared to the price of a Speedy, that’s practically pocket change.

Louis Vuitton first announced La Beauté in March of this year, but now, customers know exactly what to expect. True to the brand’s DNA, the collection is designed to channel the same blend of luxury and functionality that defines its leather goods (picture its iconic travel trunks, reimagined in lipstick form). Each product pairs best-in-class formulas with artful, collectible packaging.

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