“Six thousand seats is the sweet spot for Live Nation right now,” company CEO Michael Rapino said during a press conference in Salt Lake City on Tuesday (Aug. 19) to unveil one of the company’s newest venues, a 6,000-seat concert hall being constructed in partnership with Smith Entertainment Group.

Live Nation is currently on a building spree, developing more than a dozen mid-sized venues across the country as it looks to create new opportunities for artists like Bailey Zimmerman and Goose to connect with fans. Many of the venues, like the downtown Salt Lake City concert hall detailed during the press conference, will anchor mixed-use developments and host an average of 200 events annually, including an estimated 100 concerts, Rapino explained.

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