As Tariffs Rise, Passport Builds the Infrastructure for E

Alex Yancher, Founder and CEO, Passport Global, Inc.

For e-commerce brands eyeing global growth, the road ahead is no longer smooth. Tariffs are climbing, trade rules are shifting, and the cost of doing cross-border business is quickly adding up. In particular, recent changes in U.S. trade policy, like the elimination of de minimis thresholds and higher import duties, are forcing international sellers to rethink their strategies.

That’s the problem tech entrepreneur Alex Yancher is set out to solve. He started San Francisco-based startup, Passport Global, Inc. , in 2017 to make it easier for brands to expand globally without getting buried in paperwork or shipping delays. They have been powering international growth for fast-moving D2C names like Rhode, Carpe, and OneSkin, offerin