Caraway Home sells ceramic nonstick cookware. In its advertising, Caraway promoted its cookware as being different from traditional nonstick cookware that is commonly coated with polytetrafluroethylene ("PTFE") – a type of fluoropolymer often referred to as a “forever chemical.” Since Caraway's cookware is ceramic coated, it doesn't need to use PTFE to have a nonstick surface.

Caraway made a variety of claims in its advertising that compared its ceramic-coated cookware with traditional nonstick cookware, such as:

“Most traditional cookware is made with forever chemicals and when they are overheated, they can release those same toxins into your food and home”;

Caraway pans are made from naturally slick ceramic that doesn't release toxins into your food and home";

“Caraway cookware is m

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